Meta · TikTok · Snapchat

Paid ads that sell out collections.

We run Facebook, Instagram and TikTok ads for fashion brands. Creative, media buying and daily optimisation from one team, measured on the only number that counts: what you keep.

Book a quick 20-min call See what we run
Taking on two new fashion brands this quarter

Built for fashion

ApparelFootwearAccessoriesJewelleryDenimSwimOuterwear ApparelFootwearAccessoriesJewelleryDenimSwimOuterwear
Where we buy

Three platforms. That is where fashion actually sells.

We do not spread budget thin across ten channels. We go deep on the three that move product for clothing, footwear and accessories, and we run them every day.

Meta

Facebook & Instagram

The workhorse for fashion. Catalogue, Advantage+ and creative testing built around your margin, not a template.

TikTok

Short-form video

Native-feeling video that stops the scroll and gets the piece into the basket. Made to sell, not to go viral.

Snapchat

Full-screen reach

Cheap, full-screen inventory in front of a younger audience. A strong second engine once Meta and TikTok are stable.

Your collection deserves more than a boosted post.

Great product does not sell itself on cold traffic. It needs the right cut of creative, in front of the right people, at a cost that still leaves you a margin. That is the whole job, and it is the only thing we do.

Book a quick 20-min call
What we run

One team on the ads, every day.

No account manager passing notes to a media buyer in another timezone. The people building your creative are the people spending your budget.

Media buying

Daily management across Meta, TikTok and Snapchat. Structured testing, honest cuts, and scaling that holds when you push the budget.

  • Facebook
  • Instagram
  • TikTok
  • Snapchat

Ad creative

Statics, UGC and short-form video written for fashion. We brief, produce and iterate on the angles that actually move sales.

  • UGC briefs
  • Video editing
  • Statics
  • Hooks

Catalogue & feed

Clean product feeds, proper collection splits and catalogue ads that keep serving the right piece in the right size and colour.

  • Product feed
  • Advantage+
  • Collections
  • Retargeting

Tracking & reporting

Pixel and server-side setup that survives iOS, plus plain-number reporting you can read in two minutes without a call.

  • CAPI
  • Attribution
  • Weekly numbers
  • Forecasts
How we work

Creative is the media buy.

In fashion, the ad account is rarely the problem. The angles are. So we treat creative as the main lever and rebuild it every few weeks instead of nursing the same three videos until they die.

The first 90 days

From audit to scale, in the open.

No twelve-month lock-in and no mystery dashboard. A short, transparent process that gets to profit as quickly as the account allows, then keeps it there.

01

Audit

We go through your accounts, creative and tracking to find where the budget is leaking and where the margin is hiding.

02

Plan

A prioritised plan for the next 90 days: platforms, budget split, offers and the creative angles we test first.

03

Launch

We build and run everything in-house, optimising daily and reporting in plain numbers you can act on.

04

Scale

Once the economics work we add budget, formats and markets without breaking what got you there.

Gustav, Founder and CEO of GP & Co
About

Founder & CEO

GUSTAV

Founded GP & Co after realising most fashion brands were leaving money on the table with generic ad strategies.

Runs every account personally: strategy, creative direction and daily optimisation. No junior handovers, no account managers passing notes.

That means a short client list and a straight answer about whether paid ads are the right lever for your brand right now, even when the answer is no.

Book a quick 20-min call Gustav.contacmail@gmail.com
Straight talk

What you can actually expect.

Anyone can put a big number on a landing page. Here is how we would rather set the expectation before you spend a krone.

Month one is for learning

The first weeks go to tracking, creative testing and finding the angles that work for your product. Judge us on the direction of the numbers, not on week one.

Your margin sets the target

A good return on ad spend for a 70% margin brand is a bad one for a 30% margin brand. We set the target from your numbers, then work to it.

No lock-in

Rolling agreement after the first 90 days. If the account is not working and we cannot fix it, you should not be tied to us.

Questions

Before you book.

What ad budget do I need?

Enough to get out of the learning phase without starving the tests. For most fashion brands that starts somewhere around a few hundred euros a day, but it depends on your price point and margin. We will tell you on the call if your budget is not there yet.

Do you make the creative or do I?

We brief, edit and iterate. You supply product, brand assets and any content you already have, and we can bring in UGC creators when the account needs faces and motion rather than flat lay.

Do you work with brands outside fashion?

No. Fashion has its own rules around sizing, returns, seasonality and catalogue structure, and staying in one category is what keeps us fast.

How long before we know if it works?

Usually a few weeks to get a clear read on the creative and the account structure, and the first 90 days to know whether the economics hold at a higher spend.

What happens on the 20-minute call?

We look at your site and your account, ask what you are spending and what you keep per order, and tell you where the obvious growth is. No deck, no pressure, and no obligation to work together.

Twenty minutes. Then you will know if we can help.

Pick a time below. We look at your account, tell you where the growth is on Meta, TikTok and Snapchat, and you decide what to do with it.

Gustav.contacmail@gmail.com